For many years in my ministry, we’ve talked about taking a “craft beer” approach to ministry. A mass-produced beer like Miller Lite is designed so that pretty much anybody can drink it. There’s nothing that would bother anybody, but at the cost of being pretty tasteless: inoffensive, but insipid. Nothing memorable, nothing interesting. A craft beer like Russian River’s Pliny the Elder, on the other hand…it’s a very strong set of flavors. Set free from the burden of trying not to offend anyone, the makers of Pliny the Elder are free to execute a positive vision, to make a product that is unapologetically something in particular instead of generically inoffensive. Lots of people don’t like it, but the ones that do, like it a lot more than Miller. A liquor store near me used to limit Pliny purchases to one bottle per customer, and they’d still sell out in a day.
God has not called you to be inoffensive.
Everything you do isn’t going to be for everybody. To some we are the aroma of life, and to others the aroma of death. But what God has called you to be — be that, as hard as you can. Don’t make yourself tasteless
Go forth and be a strong flavor. If God calls you to serve a particular demographic, do what you need to do — and then be a strong flavor! Don’t make yourself tasteless.
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